Simply Good Marketing
It has been said that over 80% of websites don’t even get found … so what makes the difference?
Simply put – SGW does.
SGW will provide you with simple and cost effective Internet marketing that works,
whether we designed your website or not.
We are proud to have clients with their products at #1 in the world in Google – with our marketing services – Search Engine Optimisation and ‘pay per click’ advertising using Google’s Adwords.
SGW will bring as many targeted visitors to your website as your advertising budget allows, plus help you measure the results of your marketing with some Simply Good Web Analytics (free with our online marketing services)
Internet Marketing Options Explained
| Type | Description | Analysis | Indicative costs |
|---|---|---|---|
| Adwords 'Pay per Click' advertising | Paid advertising through Google, which puts your adverts immediately on page 1 of Google*. The quickest and most cost effective way to get instant traffic to any website - so this is an excellent approach for a new website, or if you have a new product/service to advertise. We recommend this as a first marketing step for most websites - in conjunction with Google Analytics, this can also reveal a lot of very useful information about your website. | The most cost-effective form of online marketing. Impact on the number of visitors to your website is immediate. Very flexible targeting - times, seasons, countries & other demographics. It is easy to understand & measure the cost-benefit (cost per lead). | From $200 per month. Increase your budget anytime to increase leads. Pause/restart anytime. |
| SEO Basic Search Engine Optimisation | Ensuring the basics are optimised for search engines - on critical pages, for important keywords. This is something most websites unfortunately lack so a little investment in this can provide very good returns. Fine tuning relevant content & key words (visible factors) and making sure of search engine friendly structures (invisible factors) on those pages. This is recommended for ALL websites - but is only needed on the most important pages. This is often used profitably in conjunction with 'Pay per Click' advertising. | Costs are medium and once-off. Impact is ongoing and 'mostly' permanent**. Takes longer to have an impact (4 to 6 weeks). Requires internal marketing processes that track leads and sales to fully understand the cost-benefit. | $550 first page, 1 to 3 key phrases. $450 for each additional page (same keywords). |
| SEO+ Advanced Search Engine Optimisation | This is a special and proven formal process we follow using purpose designed tools that work and experts that are up to date with the rapid pace of change in search engines. It includes making use of the social media, backlinks, blogs and all other appropriate advanced factors. NB: We only use 'white hat' SEO techniques. Some SEO companies use so called 'black hat' techniques like link exchanging, which can be detected by search engines and are often penalised with lower page rankings than before you started. | Higher cost - needs to be continued for around 6 months or more. Impact is ongoing and 'mostly' permanent**. Takes longer to have a noticeable effect (4 to 6 weeks). Requires internal marketing processes that track leads and sales to fully understand the cost-benefit. | $500 per month, minimum 6 months. |
* The percentage of times your ads will show up per day, is dependent on the size of budget and the competition for those keywords. E.g. with a low budget, your ads might only show a small number of times out of the total number of searches done that day.
** Over a long time some of the effects might be overtaken by competing websites. On the other hand with good SEO we have also seen the reverse - pages continuing to climb in rankings.